Start with Yourselfis a game-changing, no-BS guide for anyone seeking meaningful success on their own terms. Its an essential framework that will give you the tools and mindset to unlock your full potential in life and businessstraight from a woman who defied all the odds to become a serial entrepreneur, cofounder of culture-defining global businesses, a non-profit champion and host of theAspire with Emma Gredepodcast. All while raising a family of four children.

Based on the factors of her early lifeshes the child of a working-class single mother who grew up in a rough neighborhood in East London and dropped out of high schoolyoud never guess that Emma Grede would go on to become one of Americas richest self-made women.

This makes Grede singular and unique, but shes convinced you can do it too:Start with Yourselfis a blueprint to her mindset and how she thinks about business and life, structured in easy takeaways, so you can immediately apply her philosophy to what youre trying to build and create.

Among her most blazing insights, Grede identifies what she calls Old Thoughts: stale thinking, outdated ideas; set-in-stone rules ingrained into the culture about work life balance, the crassness of money and the unseemliness of ambitionwhich arent actually rules at all. Theyre biases, Grede insists, system errors, and we must strike them from our minds in order to create a greater sense of control, even mastery, over our day-to-day and long-range goals.

Ultimately, this is a book for everyone tired of feeling like a bystander or passenger in their own life. Grede offers tangible and applicable-right-now solutions to create a mindset, an overall system of thought to manage emotions, clarify ideas, and illuminate the right next stepwhile always staying positive.