Paperback

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan million-copy-bestselling author and advisor to some of the worlds top CEOs reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate ecosystems, to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.