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‘An amazing book’ Paul Krugman, Nobel laureate in economics
‘Timely, witty and wise’ Tim Harford, broadcaster and bestselling author ofThe Undercover Economist
‘A breezy, low-jargon guide’ Helen Lewis, bestselling author ofThe Genius Myth

A witty, essential guide to our new era of economic competition. From Soumaya Keynes, podcaster and columnist at theFinancial Timesand Chad Bown, a senior fellow at the Peterson Institute for International Economics.

We used to take trade for granted. Trillions of dollars of goods and services crossed borders each year, made possible by a global, rules-based system. Nobody paid too much attention to supply chains: they just worked.

Now, Trumps latest tariff announcement can crash markets, ruin your pension, and sour decades-long alliances. Brexit can sever Britain from its closest trading partners. Chinas export restrictions on rare earths could bring the Wests car production to a crashing halt. Curbs on trade in cutting-edge chips could determine who wins the AI race. The stakes couldn’t be higher.

In this irreverent guide to our economic world, Keynes and Bown explore the history, players, and rules of trade, asking how we prepare for what the future might hold. Could trade wars lead to hot wars? What can the West learn from China?

Timely, funny and informative,How to Win a Trade Warargues that the old system is dead. But what will emerge in its place? And ultimately, what is at stake for you, your country, and your company?

‘Full of insight. This is critical reading for anyone trying to make sense of today’s trade disputes’ Chris Miller, bestselling author ofChip Warand winner of theFinancial TimesBusiness Book of the Year Award